Marketing
Blizzard entered into a co-marketing agreement with Korean Air that will last for six months, in which two of the airline's airplanes on both domestic and international routes prominently display StarCraft II advertising featuring Jim Raynor on the fuselage.
Versions
On April 8, 2010 Blizzard officially announced that the game will be available in a standard and collector's edition. The game will also be available for digital download from Blizzard on the release date; pre-loading began on July 15. The collector's edition will come with an artbook, 2GB flash drive modeled after Jim Raynor's dog tag with the original StarCraft and Brood War expansion preloaded, behind-the-scenes DVD, soundtrack, comic book, and redeemable codes for downloadable content including a unique model for the in-game Thor unit and a World of Warcraft pet. On June 24, 2010, at a press-only Korean event, Blizzard announced that Korean players would be able to play StarCraft II for free as long as their World of Warcraft subscriptions are active. When in PC bangs, or other cybercafes alike, players will be able as usual to play the game by paying roughly the equivalent of US$1 per hour. Other options include a 30 days subscription to the service for a 9900 won fee (roughly equivalent to US$8 or £5.50), a 24 hours play-time ticket for 2000 won (roughly US$1.50 or £1) or unlimited access for 69,000 won ($56 or £37.50).